The world’s third largest PC vendor Acer has lead in the transformation of “heavy.” At the recent conference on global strategy, Acer Chairman JT Wang said that he hopes the end of the year in the Chinese market, Acer introduced smart phones, is currently working with China Unicom to communicate. Channels in the sales, Wang said Acer smartphone will be covered by the current main mobile phone sales channels. Acer meaning of strategic cooperation with China Unicom has been self-evident. On the one hand, for Unicom, the image of his followers out of the market must be through the power terminal; On the other hand, the introduction of the Internet to allow PC makers to alleviate the trend of recession, so to copy the model to the 3G Internet access market has become the PC manufacturers new expectations.
PC manufacturers “catch” operators
Apple is the alone one within the smart telephone market, the success of computer manufacturers, eager towards open up the mobile market, Acer is many towards be learned. Some analysts suspect that mobile phones with high-tech “erosion” of the market share of notebook computers, computer manufacturers since converted towards the production of mobile phones earns sense. In fact, Acer towards enter smartphone market premeditated. As morning as March 2008, Acer informed the acquisition of Taiwan’s leading manufacturer of smart phones – Yitian Information Co., Ltd., towards enter the smart telephone market. Under the dealing, Acer intends towards convert towards shares acquired 100% equity Yitian information, enabling IT towards become Yitian Acer’s entirely belongs subsidiary. Wang’s, remarked the primary reason for the acquisition of smart telephone market is evolving rapidly. The co-operation with China Unicom, there are necessarily towards accomplish a win-win situation. First, the obvious advantage of Acer channels. Acer founder Stan Shih pointed out that the Acer into the smartphone market, with the biggest DoPod difference is the localization of the international channel capacity, it is knowledgeable that the international distribution channels Acer many than thirty years, whilst Acer and carriers also possess a very finish relationship. Second, the oppose cell telephone manufacturers towards enter the field of PC. Google iPhone mobile phones and the advent of mobile phones, smart phones is proved towards replace the PC towards hurry up the arrival of the era. Acer chiefs JT Wang remarked that whether we do not extend the smart telephone market, otherwise 2-3 years afterwards, mobile telephone manufacturers should extend the PC market. His vocabulary thought the PC manufacturers are already below the commercial crisis of irritability, not alone Acer, Dell shall also launch its own mobile telephone products, and Lenovo, Hewlett-Packard and else mobile phones already possess their own products. Third, the restructuring. In the long operate, the smart telephone towards replace the PC and notebook shall be a general trend, this is Google, Apple and Nokia and else IT giants such as mobile telephone giants are very positive approximately smart phones and mobile Internet reason. Google iPhone mobile phones and the advent of mobile phones, smart phones is proved towards replace the PC towards hurry up the arrival of the era. Fourth, accelerate the pace of transition needs. PC products as a outcome of homogenization of the inevitable trend has ruled towards PC producers an annual deteriorate within revenue, but also within the context of the financial crisis, a evolving number of consumers spending many clearer, they implement that within order towards accomplish the Internet, document processing, etc. These mere profession, three towards four years ago is sufficient towards configure the computer. So Acer’s rapid increases towards greet the targets, need towards encounter a novel profit increases point.
PC manufacturers as the only 3G incremental
PC manufacturers and telecom operators, is an inevitable trend, 3G has become a PC manufacturer alone incremental profit growth. On the one hand, below the influence of international financial turmoil, the increases of the Internet of the PC market as a “winter” within a pretty scenic routes. According towards IDC statistics appear that China’s market access within 2007 approximately the shipment of three million units, whilst within 2008 soared towards 50 million units within 2009 is expected towards extend many than 1.9 million, sales within 2010 up towards 286 million many than its sales within 2012 shall exceed five million many of the mark, Internet notebook industry this has become the primary engine of growth. China Mobile is already work-Packard, Dell, Founder, Tongfang, Samsung, Acer and else manufacturers launched 11 integrated Internet TD module and notebook of this, China Telecom also launched a joint manufacturers CDMA2000-based 3G technology, the Internet. Industry references, the Internet and cell telephone with this shall become the most meaningful era of 3G mobile terminals. On the else hand, also towards Acer towards enter the field of smart phones, the ASUS mobile phones within cooperation with Garmin, the Android platform is also consulted, the product listing is expected soon. Shen, ASUS CEO towards possess pointed out that the Eee Phone does not rule out the Android platform shall be adopted. In contribution, CEO Michael Dell – Dell has also personally prove that shall be embroiled within the smart phone. Dell remarked that notebook computers possess integrated 3G capabilities, the future shall be towards enter the smartphone.
Or into a PC manufacturer, “Red Sea”
Acer to enter the field of smart phones, the market reaction to achieve the desired results? These issues have not the exact answer. With PC manufacturers to enter the smart phone compared to the enthusiasm, many analysts do not see empty afternoon. First of all, in addition to Apple, there were four of the world’s top two PC giant Hewlett-Packard and Lenovo, smart phones into the market average earnings of a precedent, after all, PC and mobile phone belonging to two different areas. Used to sell computers thinking and approach to the design and sale of mobile phones, it might not work. Second, the smart phone market, such as Lin strong. The world’s top five mobile phone brands have their own product line of smart phones and has a large number of loyal users, in order to challenge these powerful opponents, will not be easy. Analyst at market research firm IDC said that in the field of smart phones has heavyweight brands such as Nokia, Apple’s cool phone, business executives BlackBerry necessary, that these computer manufacturers to provide what? Furthermore, Acer is totally different areas related to whether the contribution is still unknown. Like most popular industry-like, with many new entrants, often lead to the risk of excess supply, smart mobile phone market is no exception. Lack of market profits of these new competitors are often also the most vulnerable, the rush of new competitors into the room led to the rapid decline in prices, profit margins will also diminish. ASUS to launch in 2007 low-cost Internet access that is example of this.
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