Pinoy Entrep

Using your website to generate more clients can be a very good source of advertising for lawyers. I want to address how multiple calls to action will increase the number of prospects your website will produce.

Different people react in different ways to pictures, text, graphics, etc. on your website. This is why we give them various ways to interact with each call to action.

Since we don’t know what others will find appealing it is important to provide different ways for an individual to contact us. We have to remember that what appeals to us will not attract the attention of someone else.

For instance, if I offer an informational guide to potential clients, I need to display a picture of the guide that links to a page collecting information in exchange for the download. In addition, below the picture of the guide I should include a text hyperlink that a user can click to arrive at the same page. By doing this I am appealing to users who want to click on the picture as well as the hyperlink.

Another example is listing your phone number on all the pages of your site as well as a graphic and text links to receive free case evaluations. This will appeal to users that are ready to talk about their issue now as opposed to someone that is at another stage in the process. For instance, someone downloading an e-book may still be doing research, whereas the others are ready to talk today. Either way, I am providing outlets with which they can contact me.

“I get how advertising for lawyers works…..they can get a hold of me on my contact page!”

Although you should have a contact page which contains all of your relevant information on it, you also need to offer your site visitors a reason to get a hold of you. Think what’s in it for them. WHY should they contact you? When you offer them legitimate reasons such as a free e-book or free consultation, then you are appealing to the reasons they WANT to contact you.

If you try out these methods on your firm’s website, you will see how online advertising for lawyers can help grow your practice.

When you design your website with the needs of the client in mind, you will see very good results. In the following article, I will explain why having multiple calls to action is so important.

Different people react in different ways to pictures, text, graphics, etc. on your website. This is why we give them various ways to interact with each call to action.

When we construct a webpage, it is difficult to know how other people will respond to the layout. What might appeal to you does not appeal to others and vice versa. This is why it is important to provide multiple ways for individuals to contact your firm.

As an illustration, say I want to write a guide that appeals to people with legal problems in my field of practice. What I need to do is display a professional looking graphic of the guide which also is a link to download page where a prospect receives the guide in exchange for contact information. In addition, I will write a short sentence underneath the graphic which links to the same download page. This way, I will capture people that wish to click on the picture as well as the text.

If you were to place another picture with an offer to get a free consultation, as well as a text link for the same thing, and include your firm’s phone number you will appeal to prospects ready to talk now. Some potential clients will want to download a free guide while others are ready to talk today. Giving multiple ways to get in touch with you will increase the chances of visitors to your site converting to prospects.

“I know how to advertise my legal website! Just put my info on my contact us section.”

Although you should have a contact page which contains all of your relevant information on it, you also need to offer your site visitors a reason to get a hold of you. Think what’s in it for them. WHY should they contact you? When you offer them legitimate reasons such as a free e-book or free consultation, then you are appealing to the reasons they WANT to contact you.

By implementing these ideas on your website, you will see how effective advertising for lawyers through the web can be.