How can I find customers for the items I’m reselling?
It is best to have a hierarchy of categories on your site for items you are selling. For example, if you are selling soap, you may have a sub-category named “soap.” However, in order for people to find that item, you may need to also list the same item in a more general category such as “cosmetics” or “skin care.” Think how you can help people find items in your online store.
Should I charge a certain percentage above my wholesale price for items I resell?
What you charge for your items depends on the price of the items when you purchase it. One of the biggest mistakes people make is to try to resell an item for a small amount over their cost of purchasing the item. There are many administrative costs involved in sales, and you’ll shoot yourself in the foot if you do not have a sizable increase.
With that said, for low-priced wholesale costs from only a few cents to $20, plan on at least doubling the price. For costs above $20, a 40% increase is common. And, for high ticket items above $100, anywhere from $20 to 40% is a commonly-used percentage increase.
If you cannot increase within those ranges for a sizable profit, you should either re-negotiate the price with the wholesaler or ask them if they will drop-ship for the price, thus avoiding your overhead costs.
Where can I find pictures and descriptions of wholesale items?
Your wholesale can usually provide you with images. However, they will not necessarily be included, and you may need to request them. Call the support phone number or use the support email. Most of all, get to know your sales/support person. You will often find that you are able to acquire images and other perks due to your relationship. If you belong to an online wholesale membership, they are usually included in an online catalog. When you request images, your wholesale supplier will usually send you a CD containing images for your use.