Posts Tagged ‘PPC’
Wednesday, April 22nd, 2009
by Brian Basch
The root of a quality pay per click campaign is the right keyword list. It’s important to search for and research high quality keywords. Make a long list, and make sure you check out every possible avenue for success.
You may be puzzled about how you can do this. Let us use a keyword like “loan” for our example. This is a well searched keyword. Because it is also very saturated it is hard to get a good placement with it. Extending your keyword research will earn you some better placements.
Try to imagine all the ways that your base keyword can be searched for. When they type in “loans” a searcher can be looking for several things. It is important to put yourself in a searcher’s mind set and understand how they are interpreting your keyword. Some ideas would be; “bad credit loan,” “getting loan” etc.
Of course, these keywords are still only a little different from the keyword you started with. You can expand a lot further while sticking to the basic concept. There are lots of different types of loans out there – mortgages, car loans, home equity loans and more. Mix those in with your first list and discover all the different options for keyword groups that spring from a single simple keyword.
You can also start a campaign made up of lenders names. Added to this you can put .com. a country extension or .net at the end of your keyword. It does not matter that there are no domains with that particular keyword; searchers will still use these domain style keywords and you will get some extra visitors.
Do not use saturated keywords that have a lot of competition bidding on them. Find specialized ones that are derived from the primary keyword. Also make different key phrases from one phrase; “loan bad credit” can be taken from “bad credit loan.” Doing this will attract more searchers.
Campaigns and keywords can be created around the different search keywords that your potential buyers will be looking for. It is wise to try all sorts of different keywords and phrases as searchers can use a wide variety of keywords and phrases.
Initially you can use; misspelled words, domain names, products, serial numbers and plurals. Sometimes searchers forget to put spaces in between words and when you use these types of key phrases you can find more traffic.
Company names are good as are domain names and variations on them. You can use adjectives like “best and “cheap. Think about different spellings of keywords.
You should also use keywords from your web logs. These are good as the stats will show which keywords visitors are using to find your site.
A good keyword list is the foundation for a successful pay per click campaign. To ensure your success, explore all your options before you decide on the words you’re going to target.
Tags: Advertising, Adwords, business, google, Management, Marketing, online, PPC, profits, strategy
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Sunday, April 19th, 2009
by Mike Wong
The key to a money making PPC campaign is figuring out which of your keywords convert into leads, and which do not. So how do you figure out which keywords are the profitable ones? Enter Prosper202.
Prosper202 is the self hosted version of Tracking202, a real-time PPC analytics script. It is completely free to use and you need to install it on your own web server. Keep in mind that if you send a lot of traffic through Prosper202, that it is quite load intensive. I suggest that you install it on a VPS or dedicated server if you are a high volume user.
Once you have installed the script on your host, you will want to add a campaign into the system. In the setup section you will see the list of steps necessary to track your campaign. The first thing to do is to enter in any of your PPC Accounts (Adwords, Yahoo, MSN) and then put in any CPA networks you have joined. (Convert2Media, AmpedMedia, etc).
Next, you will want to enter in the campaign info for the offer or product you are trying to promote. The key part here is the affiliate url. You can get this by logging into the CPA network itself and grabbing the link from the offer page. It is important to make sure the subid parameter is included, as it is different for each CPA network.
You will also have the options to rotate and cloak your links. If you only want to send traffic to a single offer, you can ignore the rotate option, but this is useful for testing the conversion rates between several similar offers. Cloaking your links makes it so your Affiliate Manager will be unable to determine where your traffic is coming from and I would suggest you use this to protect your traffic sources.
Landing pages are highly recommended for PPC (as opposed to direct-linking) and if you have one for this campaign, you will need to enter the details into the system. Prosper202 will then give you a snippet of javascript to add to your landing page and a url that you need to use to link to the offer. Once these are added to you landing page, Prosper202 will be able to handle tracking properly.
Lastly, you will need to get your links. This is the url that you will use when setting up your PPC campaign. You may need to include an extra parameter to it to track your keywords properly. This will depend on the PPC advertising platform you are using and is explained in detail on the page.
An optional step is to setup your global tracking pixel. You will need to give this to your Affiliate Manager to place on your offer’s thank you page. Whenever someone clicks on one of your links and makes a lead or sale, your pixel will fire and Prosper202 will record it the conversion in your stats. If you do not do this, then you will have to manually import the converting subids from your affiliate network into Prosper202 yourself.
Once you have done this several times, you will find that adding campaigns to Prosper202 is quite easy. Now you will be able to track your clicks and leads in real-time and look at all the spiffy charts and graphs. You will now be able to determine exactly which keywords are making you money and which are not. With this information in hand, you can further optimize your campaign and turn it into a profitable money making machine.
About the Author:
Mike Wong is an accomplished PPC and affiliate marketer. He figured out most of what he knows about internet marketing from
DominateIM, his favorite membership site with lots of info on PPC. He also loves
Prosper 202 and uses it to keep tabs on all of his PPC Campaigns.
Tags: analytics, Google Adwords, Internet Marketing, pay per click, PPC, ppc tracking, prosper202, webpage design
Posted in Internet Marketing | Comments Off
Sunday, April 19th, 2009
by Brian Basch
Pay per click advertising (PPC) is a fantastic way to send visitors to your website. PPC web advertisement campaigns are the new way to reach your target audience online. When used correctly, and there are tricks to the trade, PPC methods trigger sales and improve traffic to your site.
There is an ideal list of key words or phrases that relates to your product or service when starting with your PPC advertising campaigns. You just need to find it. A quality keyword strategy is what you need to make sure you get the right audience and gain a sale. So it is important to do more than optimizing these words and this is the most tricky part of PPC advertising. Reaching the customers who will buy from you needs proper targeting that will allow you to rule out people who are not interested in your products.
Keywords must be bid for. The more you bid, the more highly you’ll be ranked for a given word or keyword phrase. Since higher-ranked ads appear earlier on a search page, and the first few ads account for most of the clicks on a given page, better rankings are important. Every time a visitor clicks on the ad and comes to your site, you’ll pay the search engine a pre-agreed amount of money.
The amount you’ll pay for your ads will depend on the search engine and the popularity of the keyword. Ads can range anywhere from a cent per click to over a dollar. To get the most out of your investment, track how your keywords are doing. Use tools to help you understand which words lead to clicks, and how many of those clicks lead to sales. Remember that you can replace a word that’s not working properly, and that traffic which doesn’t end in sales is actually losing you money.
You need to write your advertising correctly, making sure it’s a genuine offer that has something in common with the keywords or phrases. A well-designed site that has a high quality scoring with Google is likely to get the best placement. You could choose to run the advertising for a certain period of time but some sites will allow you to run it every now and then and target times or specific days.
Failing to get a high enough placement for your bids, and failing to make your page attractive to visitors are some of the most common mistakes people using PPC campaigns make. Be sure that the page your visitors land on is relevant to the ad they clicked, and make it easy for them to find what they’re looking for. Write ads so they’re relevant to the keywords they’re associated with, and be sure they catch a potential customer’s eye.
Testing the effectiveness of your advertising is important. A change of one keyword will sometimes have an enormous change on the rate of people who are clicking and purchasing the product. You can test them and see which words work best and by doing so, you can write advertising variations for each new word.
PPC advertising is a great way to market your product and services and make a profit. A well designed and organized campaign means sales for small and middle-sized business owners is a definite possibility. Knowing who your potential customers are and doing the right advertising will lead you to success.
Tags: Advertising, Adwords, business, consulting, google, Management, Marketing, pay per click, PPC, shopping
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Saturday, April 18th, 2009
by Michael Fleischner
Internet marketers have been trying to gain an edge with PPC marketing for nearly a decade. The problem is that much of the information that has been published on pay-per-click advertising has been focused on search only instead of including search partners and content. These areas account for a significant amount of traffic and pay-per-click related revenue.
Much of the available information online comes from internet marketers who have extensive experience with PPC marketing. The reality is that these folks have tried and failed on a large scale. They now share this information but at a significant cost. The end result is that most online marketers abandon PPC altogether and just focus on Google or Yahoo search.
The fact of the matter however is that you can make money on Content networks and others with the help of a little information related to profitable content campaigns. Over time, as more marketers began using content to promote their products, new tools and techniques have emerged.
In recent months, more PPC guru’s have been revealing their most effective techniques for generating profit form their content network campaigns. The first technique that I’ve found is the grouping of related keywords. The most effective grouping is between thirty and fifty related keywords per Adgroup. By grouping related keywords in this number, Google can better target your ads throughout their content network. This results in a higher quality score which provides significant benefits.
One of the most well known research tools associated with the content network is Content Bully. This product is offered by the same team that developed PPC Bully which extracts the most profitable PPC campaigns based on numerous data elements. Content Bully provides the same level of research, providing guidance on profitable pay per click campaigns via the content network.
By using powerful online tools to evaluate the effectiveness of current content network activity, PPC marketers can quickly evaluate what’s working and what isn’t. They can redirect their spend to those keywords, ads, and campaigns that are producing positive results. What separate’s the most successful online marketers from those who fail is how they spend their time. Eliminate the time spent finding profitable content network campaigns and focus on implementation if you want to succeed.
In addition to finding profitable campaigns, informational resources can help you discover which affiliate products might do well on the Content Network. In general, the most popular products that have broad appeal do well. This is sometimes due to the amount of content being published related to that particular niche or product category.
After you’ve spent some time researching the ins and outs of content network advertising, it’s time to do your homework. Evaluate tools and resources related to PPC marketing. More importantly, become familiar with content network related advertising tools. Software that specifically address the content network is the most valuable and will be more effective than generic pay-per-click PPC resources. Read review and evaluate thoroughly. Give them a test run if possible before selecting your content network advertising solution.
About the Author:
Do you want to begin creating profitable Google content network campaigns instantly? Can you say
Content Bully? Download today’s leading PPC content network tool absolutely free by reading our
Content Bully Review.
Tags: Advertising, Adwords, content network, google, Google Adwords, online adverising, pay per click, PPC
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Tuesday, April 14th, 2009
by Mike Wong
Being a successful pay per click marketer is a tough challenge. For every person making hundreds a day with PPC, there are probably a hundred more who are probably losing money. It is really not that hard to launch a PPC campaign, but it is much tougher to create a successful one.
To succeed with pay per click, you need to take the time to do the appropriate work. There are several different components of a successful PPC campaign and you need to pay attention to each to succeed. Fail to do the appropriate preparation for one step, and your campaign will be a failure before it even begins.
Your first step should be to choose a product to advertise. Jot down a list of topics that you are interested in. This is important because if you aren’t interested in it, you won’t follow through with all the subsequent steps.
Once you have your list, you can now choose your specific product. There are many sites on the internet that allow you to sell affiliate products. I would suggest looking at some of the bigger sites to start, like Commission Junction, Clickbank, and maybe Linkshare. All have thousands of products to sell, so pick one that fits your topic.
Once you’ve chosen the product you want to sell, you need to begin with keyword research. For this, you can use a free tool like the Google Adwords Keyword Tool. Input keywords into this tool, and it will spit out a long list of related long tail keywords that you can add. The most profitable keywords are the ones that visitors often use when they are searching with an intent to buy a certain product.
Now you will want to design a landing page for your product. A landing page is the site that potential customers will visit when they click on your ad. You want it to be compelling and persuasive so that it gets your visitors into a buying state of mind. If you don’t have the skills to design one yourself, you can find numerous companies on online that will create one for you for a fee.
Once you are done with that, you are ready to setup your actual PPC campaign. The most popular pay per click advertiser is Google Adwords. By using them, you will be getting the most eyeballs to to your ads and thus the most traffic. Once you gain more experience, you can try other advertisers like MSN Adcenter and Yahoo Search marketing.
Creating good ad copy is another essential part of the process. Your ads need to be targeted to the keywords you’ve chosen and also be compelling enough so that searchers want to click through. Achieving a high click through rate is essential for success with Google Adwords so it is important that you focus on writing good ads.
You should now have a good idea of the steps to creating a successful PPC campaign. There are definitely some more tips and tricks to be learned, but you at least now know the basics. Try starting a few PPC campaigns now and see if you can’t find your first profitable one.
About the Author:
Mike Wong is a member of
ppccoach, a membership site that aims to teach anyone the ins and outs of pay per click marketing. If you sign up under him, you can get
50% PPC Coach Discount off your first month’s membership.
Tags: affiliate, affiliate marketing, Google Adwords, Internet Marketing, pay per click, PPC, ppc coach
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Monday, April 13th, 2009
by Brian Basch
The most effective method of marketing your business is advertising your products and services using a PPC (pay per click) campaign. It is important to do this with a thorough planning model, paying attention to all the details of what you are advertising. This type of planning allows you to avoid pitfalls and won’t cost you money that doesn’t need to be spent. Here are great PPC tips to help you get started and you will get all the benefits of this advertising method without the downsides.
Picking the right keywords is the first step. Saying a common keyword will best serve couldn’t be farther from the ideal truth, but it may get you several clicks. Visitors who are clicking on a general key word are less likely to buy. Using a targeted key word phrase might not get the clicks of a more expensive common keyword, but is the best way to get a wide and suitable audience for the lowest cost.
You can experiment by typing specific phrases into Google (or even some of the competing search engines) to find phrases that give you good results. Check out some of the tools available to find good variations on specific keywords and the hundreds of viable phrases that can earn you valuable business.
Once you’re certain you’ve got a good keyword list, it’s time to design your ad. After all, even the best keywords can’t save a poor ad. You need a compelling headline to interest a potential customer, and copy that encourages him or her to click and find out more. Make sure your ad is an accurate description of your product or service, to avoid clicks that don’t lead to sales.
Your advertising copy should have a sense of urgency as well as the benefits of the products and services you offer. Letting your customer know that by responding to the ad and making a purchase will get them a special deal always acts as a sweetener. Limited time offers are an excellent choice also.
Trying to get the highest ranking on a search page is where you need to really look at negatives and positives. It’s true that many people click on that first-ranked ad. That could mean more sales for you, but it could also mean empty clicks, as visitors realize they were looking for something else. Don’t waste resources by putting all of your eggs in the one basket here. Focus on targeted advertising aimed directly at your audience.
Pay attention to the competition, too. Adjust your keywords and ad copy according to what appears to be working for them, although direct copying should be avoided. Check the results of each keyword set and the ads associated with it to find out which ones are working, and which aren’t.
When it comes to PPC advertising there are no guarantees. Reaching the right customer for your campaign is the key to your success. With your insights, knowledge and suitable changes, your marketing campaign will be right on track. And, you will find you are reaching out to the right customer and making more sales.
Tags: Advertising, Adwords, business, consulting, Management, Marketing, pay per click, PPC, promotion, shopping, strategy
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Monday, April 13th, 2009
by Brian Basch
The Secret to a Good PPC Campaign is choosing the best group of keywords. It’s important to be certain that you’ve managed to find high standard keywords and phrases to get the best outcomes. Develop a comprehensive list and find out all of the options that are open to you. Begin with a current popular keyword — for example the word “credit”, many people search for this word online, but it is difficult to rank well with this word because it’s used for lots of other advertisements. So how can you increase your options? Change your approach and include related terms.
This is where you need to think like one of your customers and start using the words they will type into their search engine at home. The word credit goes with many services, things like credit cards, credit reports or consolidating poor credit to name just a few. So when you’ve got yourself a list, you can start to narrow it down further.
Start to think about the sorts of things people will type into a search engine when they are looking for these goods and services. They might type “free credit report” or “credit card offers” There are lots of others, when you start to scratch the surface suddenly more and more will pop into your mind. These are the words that will decide which ads are to accompany the search results.
Stay with what works, it’s always best to keep things simple. But at the same time, experiment if you are not getting good numbers for your campaign. If you are stuck, try adding specific organization names, there are many companies out there associated with “credit”.
Add an extension like .org, .net, or .com to the search term, or consider a country you’re trying to target. The domain doesn’t have to exist, it’s just a specific term the search engine will consider. Some people still use the country index and you’ll be able to target them with your ads and increase your chances of a sale.
Remember to avoid very general keywords. There’s too much competition for these. Instead, expand on related terms, and rephrase existing keyword phrases. It’s easy to turn “free credit report” around to get “credit report free”. While the concept is the same, this phrase will reach a different set of viewers. Just ask yourself what your target audience is going to search for, and use the answers to that question to choose your keyword groups. Remember that search terms can be in an unusual order.
PPC campaigns are often trial and error, but you can hit the ground running if you have the right combination when you first start out. Careful thought and a lot of brainstorming can result in the perfect ad for your product, you just need to do some work at the start.
Tags: Advertising, business, Google Adwords, internet sales, Management, Marketing, pay per click, PPC, promotion, strategy
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Monday, April 13th, 2009
by Truiston Gheinberg
Akin to weight loss diets, there are various alternatives on hand for Internet marketing promotion as well; however a huge chunk of these look like cons. Web site promotion can be amplified with the help of Google adwords, a highly preferred method. This method also known as pay per click advertising can be painlessly integrated by anyone into their online marketing tactic. When posting an ad on the internet, it is necessary that you remember your target audience. Find out the language spoken by your target audience and write your ads in the same language.
Pick the language of your ad after considering the language spoken by most of the people in the country where you wish to advertise. You also ought to test at least 2 new ads together. This is commonly known as an A/B split test. This method enables you to select the ad that works well after calculating the click through ratio attained by both the ads. Maintain the ad that gave better results and do away with the other one. Once this is done, you can develop a new ad and test it together with the ad that gave a superior performance. To achieve an extremely potent ad, carry on with this.
At the time of Internet marketing promotion, you should give special importance to developing ads that include your keywords. The space constraint of online ads will make it difficult for you to fill your ads with plenty of keywords and yet seem right. If you can fit 3 or 4 keywords in your ad then you are doing fine. Make certain that you use the same keywords that have been used in the portrayal of your web site. The reason this works is because the keywords that you type into a search engine show up in bold in the results. Analysis has revealed that an ad is clicked a lot if it comprises of keywords that are bold.
At the time of developing your ad, you should specify what the client can expect from you. The snag is that the space available to you for doing this is restricted. Keep it straightforward and finish it in a few words.
If you are helping people lose weight, then simply put “get slim.”. In case you are facilitating individuals in accumulating wealth, use “make more money”. Clearly these easy phrases require less space and also spread awareness about your business.
Draw on compelling words comparable to: Proven, How To, Discover, New and so on. Use words that are a call to action. Just make sure that the words you use truly fit your site. Search engines similar to Google deem such an option as spam. To conclude, leave no stone unturned in stripping off stop words from your ad. Words as: it, in, and, a, an, but, if, on, and the rest. You must take care to see to it that each and every utterance in your ad aids in you obtaining a click. These and other internet marketing campaigning instructions, being obtainable, by all means ensures that you will perceive an enhanced number of visitors on your site, on top of an ever-increasing patron base.
About the Author:
Loosing money with Adwords? You should consider reading
ppc ninja.
Tags: Adwords, Google Adwords, home business, Homebased Business, Internet Marketing, make money, pay per click, pay per click ninja, PPC, ppc marketing, ppc ninja, website promotion
Posted in Homebased Business | Comments Off
Saturday, April 11th, 2009
by Hass67
Joining Google Adsense is the easiest way to make money online. Is it? No doubt, Google pays you when visitors to your site click on an Adsense ad. But do people really click on Adsense ads. For each 100 visitors, you may not get more than 20-30 clicks.
Mostly the earnings per click will be like a few cents. To make a few thousand dollars each month using the Adsense Program, you need to develop a lot of traffic to your site.
Simply putting Adsense ads on your site does not make you any money. You need traffic. How to get massive traffic to your site? Getting traffic is not easy. Getting traffic is the most important thing a new internet marketer should learn.
Not enough traffic? Many people will tell you in order to make money with Adsense you need to focus on niches where payout is good. These are niches like Credit Repair, Mortgage and Student Loans where people like to pay up to $10-20 per click on Google Adwords.
But hey, they are paying this much money for a click on the Adwords Search Network. Many will pay only $2-5 while advertising on the Content Network. Adsense is in nutshell the content network.
Many know that traffic on the content network is not targeted, so they dont bid high on the content network. Most of the money, Google keeps as its commission before it pays you. Google never likes to tell how much its percentage is. It only says the payment to publishers is fair.
You only will get between $ 0.5-1 for each click. Getting traffic to a highly paying market niches is also not an easy job as many people are competing to snatch that traffic from others.
Why do you want to waste your traffic with Adsense when you can get a much higher payout with other affiliate programs like Clickbank, Commission Junction etc?
Have you ever heard of CPA Marketing? You can make a lot of money with CPA Marketing. CPA companies can pay you $2-5 for getting a form with two to three fields filled online. For getting a zip code submitted, these networks pay you as high as $2.
You never know Google people. Google can suddenly terminate your Adsense account for no reason by simply accusing you of clicking on the ads yourself. Can you appeal? No, there is no appeal to the Adsense termination notice.
About the Author:
Mr. Ahmad Hassam has done Masters from Harvard University. He is interested in Internet Marketing. Download your free report: ”
The Death of Adsense“. Download your 60 page free
CPA Marketing Guide!
Tags: a, Advertising, affiliate;program, auctions, b, Blogging, Domains, Ebooks, h, home business, i, internent marketing, internet;business, m, make money, Marketing, p, PPC, s, search engine optimization, seo, Site Promotion, w, webmaster, work at home
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Saturday, April 11th, 2009
by Lawrence Talent
Ahhh, welcome to the world of Google AdWords. Lawrence Talent here of Seduce AdWords. I am going to cover 5 super important terms that are true and dear to Google AdWords, the mother of all pay per click programs out there. You need to pay special attention to these terms because you (and your campaign) can live or die by these. So here we go.
CPC – Cost Per Click This is simply how much you to pay when someone clicked on your ad. This number can range anywhere from as little as a cent or two, to ten dollars a click and up. The competitiveness, the market, and how much Google perceives a market to be worth affect how much you should look at paying per click. How much you bid for every click influences the position of your ad. All else being equal, the higher you bid, the higher your ad appears.
CTR ” Click through rate. This is expressed as a percentage and it is the number of times your ad was actually clicked on versus the number of times your ad appeared. For example, if your ad appeared 100 times and it got clicked on 3 times, the CTR for that ad would be 3 over 100 which is 3%. This CTR can be associated with an ad, an ad group (cluster of various keywords), or a keyword. The idea here is you want as high of a CTR as possible.
Quality Score is the way Google conveys to you what it thinks of your keyword (as in, does it think its a good fit in your campaign, does it think that its relevant to your market, etc.) It is displayed as Poor, OK, and Great (if you use AdWords Editor, a free tool provided by Google, youll be able to see it on a scale of 0~10). You of course want to get Great if you can since that helps keep the minimum bids of your keywords down.
Relevancy. Okay, relevancy has become a bigger and bigger deal over the past few years. Google and other PPC engines wised up when they noticed spammers abusing their system (back in the days when CPC for all keywords were dirt cheap). Spammers were bidding on ridiculous terms like Disneyland and directing the traffic to their mature audience only websites. Thats a big no no. So now the ppc engines study your ads, keywords, campaign, landing pages, and a whole slew of other factors in determining if your advertisement is relevant to the audience its targeting.
Google Slap is defined as, What Google does to you/your ppc campaign when you anger it. And what would make you anger the almighty Google? When you do a disservice to its end-users (the internet browsers who use Google as their main form of browsing the internet seeking for information). When Google Slap happens, you see your minimum bids on your keywords go up drastically (upward of $10 a click and up). Dont let this happen to you. Stay relevant to your market.
This is by no means a comprehensive guide to Google AdWords, far from it as a matter of fact. What you have just been exposed to is but the tip of the ice berg. Think of Google as made up thousands of individual matters each matter, well, matters! Each by themselves may not do a whole lot of noticeable difference but when you tally them up, you will. So keep these 5 matters in mind and keep on studying more.
Tags: Advertising, busienss, Google Adwords, Internet Marketing, Marketing, online advertising, online marketing, pay per click, PPC
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