Pinoy Entrep

The key to building a long term successful internet business lies with your ability to pick up back links on a consistent basis. Back links are the purest form of gold in the online world. The more back links you have, the higher you will rank in the society of search engines.

Of course back links are just one piece of the equation for a successful online business. The formula is SEO or search engine optimization. There are two parts to SEO, off site and on site optimization.

The keywords you choose to use have to be placed on your website strategically so the search engines can recognize what they are. They should be placed in your title, META tags, h1 headers, h3 headers, and maybe even in some of your “alt” image tags.

The off site portion of SEO would include the back links and what words you use to anchor those links. An anchor link is the click able portion of the words. You would use the href tag to anchor or hyper link your keywords. When you anchor link your back links using the keywords on your website, it’ll give it an extra boost in the rankings.

Now the question is how do you pick up back links? There are many answers to that question.

You can pick up back links by writing and submitting articles. The article directories you submit your articles to will allow you to leave a back link to your website in the authors resource box. To get the most out of article marketing you should submit unique articles to each directory. Google will usually only count the back link from the first unique article and won’t count duplicates. Its too easy to do and results in spamming.

You can also pick up back links from article directories, commenting on other blogs, participating in forums, press releases, and link exchanges. The best way to pick up back links is to use a comprehensive strategy, a combination of each of the above.

It’s also wise to make things look as natural as possible for the search engines. Too much can hurt, and too little means a dead website.

Setting up a daily game plan for what needs to be done may be the easiest way to make sure you are consistently picking up back links. Set a goal for each day and to stick with it. Ten to twenty back links a day and spreading them out in all directions will help get your website on the move up the rankings.

It is a well known fact that to achieve a good page ranking in Search Engine Optimization, one of the most crucial things to have is good and unique content. There is no doubt that fresh articles writing increases backlinks. Whenever you go for search engine submission, the unique content of your website scores over everything else will bring your site in limelight.

However there are still people who complain that even after writing a blog everyday their backlink is not increasing. The problem lies with your style of articles writing. The content you submit in the directory submission should have value and should be useful and unique.

News and articles that act as a tutorial will do wonders for your site. Say you have a website on Search Engine Optimization. To increase you backlinks you should write articles that teach how to increase page rankings in major search engines, or something similar that may be useful to users visiting your site.

Once your articles writing part is complete, directory submission comes to play. Submit it to content directories, and it is always advisable to write your own introduction as the writer of the article. This should be short and precise and should be able to hit people well. A text link or a one way link to your site included in the article, will work magnificently to increase your page ranking.

The next question that arises is: where to submit these articles? There are huge numbers of sites that require fresh content almost every day and you don’t even need to have a membership in most of the sites. There is also a variety of software, that aid in submitting articles to both the web directory and the bid directory. But it is always advisable to submit your articles manually. Webmaster-talk forum can be really helpful in providing a list of article directories. One can even search on search engines for more article websites.

Once your excellent articles and unique content is submitted to the search engine submission, you should go to page rank checker to obtain your page ranking. You should observe a steep increase in the popularity of your web site. You will see more and more traffic coming to your web site and the growth of backlinks would become obvious. In case you have also included a link to your website along with your article, your homepage will before long score higher on search engine rankings, thanks to the unique and creative content you have placed.

Those of us that make our living on the internet know that page rank in the major search engines are important. We also know that Google is the king of all search engines and getting on the first page of Google increases your chances of getting targeted visitors to your web sites.

Search engine optimization is something that should be balanced and you should have many different avenues for Google and the other search engines to find you. I’d like to cover the backlink theories.

Many people think that the more backlinks you have, the higher in the rankings you will be and the search engines will eat that up. In a sense, that is true and in another sense that is false. I own about 15 sites and one has about 33,000 backlinks. No kidding, it’s got more backlinks than Bill Gates has dollars but it’s not on the first page of Google.

In this particular instance, that’s not much of an issue for me because I get about 400 unique visitors daily and the site generates a nice little revenue stream for me and it only takes about 20 minutes a day to maintain.

I have another site that has only about 800 backlinks and it’s on the first page of Google for several keywords. It’s a competitive niche and this site makes me some real nice money… time to manage about an hour a week.

What’s the difference? The quality of the backlinks. The first site I talked about was one I bought all set up and the previous owner thought that all those back links would get him rankings. Not.

The second site I set up and developed… it’s less than 5 months old, is a PR2 and is on the first page of Google for 8 different keywords because of the quality of the backlinks. I have it linked to high PR sites using those competitive keywords and my url imbedded in the keywords.

Much less work, much better ranking on Google and much more revenue because of the quality of the backlinks, not the quantity.

Want your site on the first page of Google?

Be willing to spend about 15 – 20 minutes a day putting your information on PR5 sites and next thing you know, you’ll be ranked on the first page of Google!

Since back-links are so important, how do you build them?

Well, one of the easiest was to start building links back to your site is to utilize website directories. There are many directory-type websites that will index your website(s) and make your business/service/information available to users who are searching for it. Not only do you get an increase in website traffic from these sites but you also get the back-links from these services to your website.

Back-links can be Bad for Business

Having back-links from the leading general directories promotes your site and rank it favorably with the search engines. The other side of the coin is that you can actually negatively affect how the search engines see your website with the wrong directories. As you try to promote your website to increase traffic and your search engine rankings you may accidentally fall into a ‘bad crowd’ (of website directories).

You must be careful when choosing directories for website promotion. The same goes with any other links you use to generate traffic by linking back to your website. A highly respected website with quality content can greatly improve your search engine rankings, while poor quality websites will actually negatively affect your online business; simply from being association with non-search engine friendly websites.

‘Anchor’ Well when Possible

Link quality is an important factor of website promotion and search engine rankings, but link anchor text is also very important. The text that is used for your link is sometimes called ‘descriptive anchor text’ and also must be search engine friendly for the maximum benefit on increasing your website traffic. To become “search engine friendly” your anchor text should contain keywords that describe the content to which they are linked. This may differ depending on which keywords you are choosing to target, as well as what content you’re promoting on the linked page.

Descriptive anchor text is not only beneficial to the search engines’ understanding of what your website is about and therefore an improved search engine ranking, but also for the user who gets a better idea what he or she is clicking through to. This provides you with an even more targeted visitor who is more likely to purchase what your business is selling. Of course you can’t always control how your link is displayed, so focus on linking to quality – related, and high ranking – websites and website directories for maximum website promotion and traffic.