When conversing with hundreds of chiropractors at business growth seminars I’ve spoken at over the past couple of years, it is apparent that many have been scammed by practice management consultants. The typical issue that I hear most often is that these “gurus” do not do what is promised and their marketing is very “black-hat” or deceptive. Truthfully, I don’t have respect for people that need to mislead chiropractors or students to get them to join their agency. These guys typically are very good salesman but make empty promises in order to collect that several thousand dollar payday.
Hey, I’m not saying don’t spend a lot on a consultant! When you spend a good deal of money on someone with experience and acumen that surpasses your own, and that person gets your business working at whole new heights, then that money is absolutely worth it. But this just isn’t the case with pretty much any of these consultants. They don’t live up to the amount of money they’re being paid, and chiropractors are suffering. These groups try to scare you into utilizing their services, only to leave you with nothing in return. It’s fraudulent, and it’s got to stop.
When you decide that you need one of these practice management groups, you have to start by asking yourself specifically what your business needs. If you pass-up this hugely important step of the process, you risk working with someone who charges you an arm and a leg and has no expertise in your specific problems. I’ve seen too many businesses fall into this trap, and I don’t want to see it any longer.
You also need to find someone who has a true track record of satisfied consumers. You need to be able to read testimonials and meet people that have been helped by this group. If you can’t find these things, you’re probably reading scripted testimonials and seeing videos of actors playing “satisfied chiropractors”. Don’t be one of the DC’s that gets the wool pulled over their eyes. Find the real-deal.
Say you’ve decided that you need to seriously amp-up your marketing online utilizing the goldmine of Web 2.0, and you want to find a consultant that can teach you how to do that. Go online to Google and search for “social media chiropractic marketing” and see what you find. When you get this specific, you may find someone who has the answers for you and you alone.
The most important element when looking for a consultant that can take your chiropractic practice out of the dumps into soaring new heights is whether they’re using the most innovative strategies of today. We live in tough times, and the only way to survive and thrive is to be an innovator. You need to be at the forefront of what’s going on with the changing times, or you’re simply left in the dust. Web 2.0 and social media marketing are really the only way to find any success right now. While some chiropractors are sinking in their old tactics, there are small percentages that are finding tremendous success as they tap this rich and undiscovered resource. And social media is growing by the second!
It’s time to no longer be a victim of outdated practices and get your business booming, even in these difficult times. 95% of chiropractic practices are failing to learn about the important marketing technique that uses Web 2.0 and social media, but there is that 5% that is succeeding. You could get countless new patients walking through your doors if you can change with the times.
Even if you’re the best chiropractor the world has ever seen, no one will actually experience it unless they know you exist. There is only one consultant teaching the vastly important marketing strategies involving Web 2.0 and social media. If you want to be one of the successes in this difficult time, you need to step up.