Posts Tagged ‘website design’

AtlanticTechnology.ie – New Web design and Search company

Monday, May 4th, 2009

One way medium small businesses can get over these tough times is to target new customers by getting an online presence. Search engine optimisation (SEO) and web design specialist, Eamonn Murray, has many years experience in the design and optimisation business and now wants to help struggling businesses get back on track when it comes to the internet.

“I find there is a lot of hubris surrounding website optimisation,” says Eamonn. “The skill in web optimisation is to get the basics right and know how to set up a website so that the search engines like google can ‘explore’ what your site is all about”.

Atlantic Technology plans to offer it’s services to businesses wanting to expand their base and drive more revenue from the internet. Eamonn explains the processes of optimisation for a website.

First – look at the customers goals and make a plan to target clients in your industry on the web. From this, we drawn up a targeted keyword list is and agreed upon the keywords we will use.

Second stage is on-site optimisation. This requires skilled coders and optimisers going through a website and ensuring the site meets quality optimisation standards. The search engines will love your site for it.

Next comes link building. Inbound links are essential to how your site ranks in the major search engines like google who see inbound links like a vote of confidence. Atlantic technology use many techniques to develop quality and relevant inbound links to the website.

What can you expect having your site optimised? More traffic to your website which will increase sales of your products or services. The beauty is as your site becomes more popular, it will also rank better for your industry keywords.

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Advertising for Lawyers: Using Multiple Calls to Action on Your Website

Sunday, May 3rd, 2009

Using your website to generate more clients can be a very good source of advertising for lawyers. I want to address how multiple calls to action will increase the number of prospects your website will produce.

Different people react in different ways to pictures, text, graphics, etc. on your website. This is why we give them various ways to interact with each call to action.

Since we don’t know what others will find appealing it is important to provide different ways for an individual to contact us. We have to remember that what appeals to us will not attract the attention of someone else.

For instance, if I offer an informational guide to potential clients, I need to display a picture of the guide that links to a page collecting information in exchange for the download. In addition, below the picture of the guide I should include a text hyperlink that a user can click to arrive at the same page. By doing this I am appealing to users who want to click on the picture as well as the hyperlink.

Another example is listing your phone number on all the pages of your site as well as a graphic and text links to receive free case evaluations. This will appeal to users that are ready to talk about their issue now as opposed to someone that is at another stage in the process. For instance, someone downloading an e-book may still be doing research, whereas the others are ready to talk today. Either way, I am providing outlets with which they can contact me.

“I get how advertising for lawyers works…..they can get a hold of me on my contact page!”

Although you should have a contact page which contains all of your relevant information on it, you also need to offer your site visitors a reason to get a hold of you. Think what’s in it for them. WHY should they contact you? When you offer them legitimate reasons such as a free e-book or free consultation, then you are appealing to the reasons they WANT to contact you.

If you try out these methods on your firm’s website, you will see how online advertising for lawyers can help grow your practice.

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SEO Basics – What you must know about Search Engines

Friday, May 1st, 2009

An online business is is worthless without visitors who can easily find your site. Search engine optimisation (SEO) is the most important element for your business to thrive.

Think of SEO as the means of making millions of potential clients visit your site. Once there, they may be presented with an opportunity to purchase your goods and services or sign up for your newsletter.

Of course, if ranking no. 1 in Googe was easy, then everyone would making a fortune. So, you have to be clever with your SEO strategy to beat the competition. Knowing your business customers is what it is all about.

Keyword research is about discovering the keywords relevant to your business. There are many great tools for this online, some paid subscription like wordtracker, and some free like Google keywords. These tools will generate a list of suggested keywords relevant to your industry.

On site optimisation – here, you go through all the pages of your web site and optimize them with keywords you discovered in the last step. Link every page with two keyword phrases and make sure these keywords are in your page titles, H1, H2, H3 tags as well as in the alt descriptions of your pictures.

Try to make the text as natural sounding as possible i.e. use the keywords normally and don’t stuff them. all over your text. The Search engine robots can notice spamming and penalise you.

Link Building – This is probably the most difficult task you will have to do when optimising your website. The search engines see relevant incoming links pointing to your site as a vote of confidence in your website.

The best way gain links is to create compelling content for your site that people will want to link to. Directory and article submissions are common techniques people use to grow links, as well as direct solicitations to website owners who share the same goal as you do.

SEO is a black art that takes time and patience. The first aim of your new site should be to create a site that people will like. This is the surest way to be successful in the long run.

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Make Money Online Residual Income Wealth Building Web Design Kit

Thursday, April 30th, 2009

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Lawyer Marketing: How to Generate Prospects with Your Website

Wednesday, April 29th, 2009

When you design your website with the needs of the client in mind, you will see very good results. In the following article, I will explain why having multiple calls to action is so important.

Different people react in different ways to pictures, text, graphics, etc. on your website. This is why we give them various ways to interact with each call to action.

When we construct a webpage, it is difficult to know how other people will respond to the layout. What might appeal to you does not appeal to others and vice versa. This is why it is important to provide multiple ways for individuals to contact your firm.

As an illustration, say I want to write a guide that appeals to people with legal problems in my field of practice. What I need to do is display a professional looking graphic of the guide which also is a link to download page where a prospect receives the guide in exchange for contact information. In addition, I will write a short sentence underneath the graphic which links to the same download page. This way, I will capture people that wish to click on the picture as well as the text.

If you were to place another picture with an offer to get a free consultation, as well as a text link for the same thing, and include your firm’s phone number you will appeal to prospects ready to talk now. Some potential clients will want to download a free guide while others are ready to talk today. Giving multiple ways to get in touch with you will increase the chances of visitors to your site converting to prospects.

“I know how to advertise my legal website! Just put my info on my contact us section.”

Although you should have a contact page which contains all of your relevant information on it, you also need to offer your site visitors a reason to get a hold of you. Think what’s in it for them. WHY should they contact you? When you offer them legitimate reasons such as a free e-book or free consultation, then you are appealing to the reasons they WANT to contact you.

By implementing these ideas on your website, you will see how effective advertising for lawyers through the web can be.

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How to create backlinks seo for your small Business

Sunday, April 26th, 2009

To get your business moving, you need some good quality backlinks to your website. This should be the first SEO project for your business. This article explains how to get links for your small business for a low cost.

Small is more flexible. Use the fact that only you take the decisions to your advantage. Your able to react to the latest breaking news before anyone else and notice changes in customer trends. Then just get that information published on your blog posts before the bigger competitors do.

Devise a Link Strategy. Who would want to link to your business website? Probably noone. So create an interesting blog as part of your website strategy and fill it full of your sectors information. Making your site much more attractive to other webmasters to link to your website. Provide buyer information and reviews plus other industry news from your sector.

If your not already then get your business listed in the local search area of the search engines. Just do a search in them and add your site to the local business listings. You can do this free of charge. You may also want to get listed in other industry relevant directory websites.

Tap into the power of Press Releases. Any changes to your business or fresh information about your industry sector can make a great press releases. Next look at which websites are linking to your competiton by using Yahoo’s Site Explorer, then email the sites in question asking if they will link to you. Then by using the search engines, compile a list of the highest ranked websites in your industry and ask them to link to you as well.

Conduct a full analysis of your website and make sure it is optimised for the search engines. look at your competition and what they are doing. By starting a campaign of building links to your website using the tips i have given will result in increased traffic to your website.[youtube:AQUwmMkxyVU;Visit sksservices.co.uk for [link:seo and web design];http://www.youtube.com/watch?v=AQUwmMkxyVU&feature=related]

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I am such an idiot – I will never be able to create my own web site!

Thursday, April 23rd, 2009

Has this thought ever gone through your mind? When you see all those beautiful, professional websites online, you say to yourself: I will never be able to create my own website like that.

Do you realize that you are so wrong? Anybody can create a website, if they are taught how to do it step by step in plain English.

The truth is, that all those professional websites you can see on the internet, have been created by people that know a lot about creating websites.

This only means, that in the beginning they were in your steps, and had no experience in creating websites. Still they started somewhere, probably with a one page simple website, published it online, and started making money with it.

As time went by and they learned more, they realized that making quality websites is extremely important, but realizing that most likely took them quite a while.

The key factor to your success in internet marketing is that you have to create your own website and have your own domain name. You need to have complete control of everything, period!

Still, there are some absolutely vital things you need to learn, things that will most probably scare you from even trying to create your own web site, if you never learn them.

Things like, what is a domain name, what is a hosting company, what are name servers, what is ftp, what is a web editor, how do I create a link, are common things that people know they need to learn, but don’t know how to get answers to.

The thing is, that you need to start somewhere. You need to learn how to create a simple website, and publish it on the net, and then you need to learn how to bring traffic to it. That is not the focus of this article, but I can show you that later if you want.

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A Few Tips To Avoid Creating An Low Quality Web Design

Wednesday, April 22nd, 2009

Everyone sees beauty from their very own perspective. When creating a quality web design however, you must make certain that you are able to satisfy your customers perception of what beauty is as well.

A website designer has the distinctive job of creating websites from the customers perspective and at the same time using the industry’s standards. A website creator has to be able to counsel their clients to avoid creating an irritating design.

Some of you may not be sure what I am talking about when I refer to irritating, so I have compile a list to explain further.

Pop Ups:

There are many marketers who praise the “pop ups” as a great marketing tool, but I have not found anyone yet that is not annoyed by pop up windows.

Loud Flash Presentations:

Flash headers can sometimes bring a website to life and catch a visitors attention. The problem I have with flash presentations are the loud ones that do not give you the option to turn the music off. The customer should always have the choice of whether they want to hear your music or not.

Light Fonts On A Light Background:

Light colored text on a website with a similar light background is very confusing. It makes the words extremely difficult to read. If your customers can not read the content of your website, then what is the purpose of creating a website in the first place.

Fonts That Are Too Big:

Fonts that are too large may work well for the creator of the website, but for most of us, it looks sort of like a preschool book.

Too Much Clutter:

A website that is full of content is wonderful, but there are ways to organize your content so that it is uniformed. Placing too many navigation choices in one page seems a little too confusing for my taste. The use of a drop down menu can do wonders in that situation.

What one person may find to be a well designed website, someone else may find to be not so wonderful. The way to avoid creating a web design that is acceptable by most is to keep everything in moderation.

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Paying to have a website created dont make this mistake

Saturday, April 18th, 2009

If you are paying for a website to be created there is one big mistake you might make. You may end up depending on your web designer for future alterations.

For most business owners is it a natural assumption that your website designer will make changes to your site in the future. Web designers will often make the same assumption as it can be a nice revenue earner.

It is worth considering how important it is to for you to be responsive to your online market. For example, should you have the ability to add new offers to your website daily or to change immediately a phrase on the website that a customer misunderstood on your website. I often hear about web designers taking months to do a simple change like correcting a spelling mistake.

Instead of having to depend on your website designer you can have a website created that allows you to make some or all the amendments instantly. The amount you can change will depend on your skill level but websites can offer different systems to match your level and your need to make changes.

If you wish to take this advice then you need to ask for a website that is built using a content management system, often known by the abbreviation CMS. A CMS can be expensive but there are plenty of free or nearly free systems that your web designer could use. Dont let your request for a content management system be an excuse for an inflated quote.

Content Management system do need some skill in programming for web designers to set up and running. A lot of website designers are missing the skill required.

If you do not wish your website to be out of date and stale then make sure you do not get stuck depending on your website designer to make changes going forward.

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How to Customize Website Headers for Free

Friday, April 17th, 2009

Whether you are the owner of a new website, or an existing one needing a bit of ‘redecorating’ certain aspects need your consideration. You may want people visiting your site to see a very professional site. Perhaps your website caters more to children and family, and you want a family-friendly experience when they find your page.

The days of hiring someone to do your web or graphic design work are long gone. Remember those days? It was once a natural practice to hire someone, which meant spending money, to get precisely what it was you were looking for. Even then, there were still no guarantees. There are now many different programs available, permitting you to totally revamp your current website, or even helps you create a great first site. Of all the choices, we have found Photoshop to be the easiest to work with.

When using Photoshop, you can have a finished product in the style you desire in no time. Seeing as you will be doing the work yourself, from your very own computer you will be saving money from the word go. By choosing this method of creation for your header, with your desired feel and look, you just need to add it to your site codes. But let’s start at the beginning.

Your first step is to open your Photoshop software and create a new image. You can either set the size of your image by choosing the pixels at1025 x 150 (or the size you wish your website to be) or by using the image-size tools available to you so you can set the dimensions properly to fit the size you wish to work with.

Selecting the image outline or header, select the tool resembling a rounded rectangle. Drag this pointer to the corner of the image found at the top left side. Now left click to draw a rectangle crossing from the left to right side of your image. This will show you the outline of your header section.

Continue by selecting “Layer” from the navigation tool bar, which you can find at the top of the window you are working in. Your next option is to choose the “Layer Style”, followed by “Add Drop Shadow” from the various options. You will now see a new pop-up window with the option “Drop Shadow, Inner Glow and Outer Glow.” Be sure to check the box in front of this option.

Next, you want choose the “bevel” option. This will result in the rectangle having a professional style with depth, added by your chosen shadow. Clicking on the “Layer” icon will add a new layer to your header.

We’re going to open the text tool now, dragging it to the top left corner of your image. Type here either the name of your website or company name. Have fun playing around with different font types, sizes and colors until you find what really suits your ideas. There are also other text option tools on the navigation bar at the top of the present window.

Now we are going add some “oomph” to your header. Start off by selecting the rectangle tool, then left-clicking at the top right-hand corner. If you drag the pointer along the top of the header, you will notice you are creating a smaller navigation bar at the top of the image.

Click on the “Direct Selection” tool, then you can select the rectangle by left-clicking on it. This results in small squares appearing at each corner of the rectangle. If you click the lower left corner of this shape, and drag it toward the right side you will be creating an angled edge for this navigation bar.

To add color and effects to this upper navigation bar, you would choose the “Fill” tool and choose your options from there. You can also cut and crop your image to the exact size you need with the “Crop” tool.

You want to ensure you don’t lose this work, so click “File” then “Save for Web and Devices” and save this image. You might want to create a folder for all your business website information to keep everything together. Once you have save your new header, you need to upload it to the “Images” file of your website codes.

To add the new header to your web pages, you will be using it as a background image. It will be located in the first row of the first table of your website, right under where you see the head tag.

Now you know just how easy it is to create your own website headers for free. Depending on the nature or purpose of your website, you may decide to change things up more often. How about for each season? Or the other pages of your site? It’s no longer a question of money, but of imagination.

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