To increase the consumers awareness and to encourage the use of both the conventional and organic food products of Grand Rapids there will be Taste of Michigan. This will be held on April 2, 2009 at Grand Rapids, MI 49599. This event is made possible to the federal grant and the partnership of Michigan Department of Agriculture (MDA), Cooperative Development Services (CDS) and Michigan Integrated Food & Farming Systems (MIFFS), and other many local partners.
The MDA and MIFFS will work together to develop and have a field educational campaign about using and growing the conventional food products and certified organic food. This is a state wide activity but Grand Rapids has been chosen to be the pilot area for the marketing and advertising of the campaign. It will be the MDA and CDS who will be in charge of the retail program and the MIFFS will be the producer program.
With the Taste of Michigan the organization hoped that there will be more awareness to the Michigan local organic and conventional food products. When there are more people buying the food products this would mean the there will be more marketing potential for the food growers. In the end there will be more jobs for the community.
Governor Granholm and former MDA Director Dan Wyant have endorsed the Taste of Michigan program. There will be numerous articles and news press on local and state wide newspapers to advertise the program. To get a wider range of customers there will also be radio broadcastings. A cross promotion will also happen with the Farmers Markets, festivals and Womens Expo.
Governor Granholms program Michigan Land Use Leadership Council is in coordination with the Taste of Michigan. The program is to help the states economy by improving the farms economy. At present the farmers are selling their food products to companies that buy their product at a lower price then their true value. This kind of practice does not help the farmers economy.
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