Archive for the ‘Public Relations’ Category

Is it Possible past pets Cursed BideAWee in Wantagh NY?

Sunday, May 3rd, 2009

Is Bide-A-Wee in Wantagh NY Cursed? (I can not say for certain this is all true. Many will argue Animals do not have Souls!)

I worked at BideAWee as a part of the grounds keeping staff for almost five years, from 1990 to 1994. I have many fond memories of my time there! It was my first real job.For years after I moved on I regularly returned to visit the Friends I had made while working there.

A few years ago I returned to find Tim Bourne the man who was my Boss and good friend the years I worked at Bide-A-Wee was no longer there! Tim Bourne was a Manager at Bide-A-Wee in Wantagh for over 20 years! When I heard Tim was no longer there. Myself and many others knew it was the end of Bide-A -Wee in Wantagh as Tim was the Bide-A-Wee of Wantagh!

Soon after Tim’s departure from Wantagh Bide-A-Wee the Animal Hospital closed! Now the BideAWee Adoption Center is closing its Doors. Some may say it is just a coincidence and Tim could not have done anything to stop the problems that happened!

I say Tim not being there is the reason these problems occurred! Tim had an incredible knack for bringing all three departments of Bide A Wee together. Whether it was for a Softball game at the School across the street after work or a BideAWee Staff night out, He made us all more then just co workers He made us all a family! He was the Heart and Soul of Bide-A-Wee in Wantagh. A body can not function with out its heart and without its Soul, why would it want to?

Ever since Bide-A-Wee of Wantagh let Tim go it has been as if the place has been cursed, I believe it is! There are Hundreds of Animals buried at the BideAWee of Wantagh and Tim took care of them for over 20 years.

Tim ran the Cemetery at BideAWee in Wantagh Honorably and many loved him. Losing a pet is very difficult for anyone, But some how Tim made it easier for people to get threw this tuff time! When the Scandal of pets not being buried at the Pet Cemetery in Middle Island NY happened in the early 90’s there was almost no one who was worried that something similar may have happened at Bide-A-Wee of Wantagh, Because everyone knew Tim would never allow something like that to happen there!

I believe the Souls of all the Animals at Bide-A-Wee of Wantagh can no longer rest and the place is now suffering from a curse! These Animals buried at BideAWee of Wantagh long for the man who made sure they were buried properly and helped ease the pain of their owners when they past!

Bide-A-Wee needs to do what ever it can to get Tim Back! They need to beg, plead and bargain! I believe once Bide-A-Wee of Wantagh has Tim back the Souls of the Animals buried there will once again be able to rest and the Curse will be lifted. Then Watch how quickly things turn around, I just Hope Bide-A-Wee does what it must before the curse spreads to the rest of the BideAWee Locations!

This Story is dedicated to the Memory of Red the Cat (BideAWee Mascot) By LJ James

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The Case For Public Relations In Small And Medium Sized Business

Friday, May 1st, 2009

Small and medium sized businesses still haven’t fully grasped the potential of public relations to publicize their goods and services. They remain completely reliant on traditional advertising, the scope of which is determined by often limited marketing budgets.

Public relations can be a powerful tool to get your business into the public consciousness. After all, brand awareness is the key to success in a business. As long as publicity is positive then virtually all news about your company is good news isn’t it? Public relations can realize a similar result to direct advertising in that more people get to hear about you, but the method of achieving the desired exposure is a wholly different affair.

The difference between advertising and public relations is that advertising is designed to influence the market to behave in a certain way toward your business; usually to entice people to purchase from you. The message of advertising is very direct and one sided – this product is good, you should buy it – there is no room in the advertisers message for people to form their own opinions.

Public relations has a completely different approach to advertising. Public relations is more concerned with raising the company’s profile in the news media. Public relations likes to generate newsworthy items about the company and make sure that this news is fed to the public in a way that creates brand awareness but eliminates the hard sell. Public relations often write the news articles themselves which they dispatch to media houses via press releases. Otherwise they may call press conferences in order to inform the media of a newsworthy story concerning the company.

Public relations tends to employ certain strategies to generate publicity. A common method is to promote events. Very often we see home interior exhibitions that have been sponsored by furnishing companies or even real estate agencies. The media are interested in reporting on such exhibitions because they are newsworthy events of interest to their readers, listeners or viewers. As the public receives the news about the exhibition, they also receive news about the sponsors. As well as seeing corporate branding surrounding the event they’ll get a profile of the company, the reasons it felt such an event was useful and their reasons for getting involved. Public opinion of the company is thus raised to the benefit of company profits.

The beauty of public relations is that it does not have to be expensive. It just requires a lot of creativity to accomplish some very impressive sales results. Larger companies might consider contracting their public relations out to specialist PR firms or they might develop their own in-house public relations departments. If you are a small business or even a self employed individual you can do your own public relations. There are many marketing courses that can help get you started.

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Link Building Using Press Releases

Thursday, April 30th, 2009

Include The Keyword Throughout Release Once you’ve identified a keyword, write out a rough draft of your press release, making sure to include the keyword throughout your release. The keyword should be included, at minimum, in the header of your press release, one to three times in the body of the release, and at least once in the “About” section of your press release.

Remember To Hyperlink Thoughtfully For press release services that allow you to include hyperlinks within the release, make sure to hyperlink from the keyword you identified instead of using non-optimized keywords like “click here.” While not all press release services allow html or hyperlinking, most will allow you to at least include a link back to your site in a resource or contact box, or once in the “about” section.

Consider Paying For The Upgrade Option If presented with the opportunity to upgrade, in most cases, do so. Upgrades generally offer you the opportunity to specify the anchor text of a hyperlink or in some cases, include a hyperlink that a free package doesn’t allow. Not all upgrades are created equally, though. Consider the page rank, traffic volume, trust factors, and cost when determining whether to upgrade or not.

Distribute the Press Release to a Variety of Services When submitting press releases for link building purposes, don’t submit to just one service – instead submit to a variety. Some press releases sites will check to make sure that your release is unique, however, so make sure to distribute to those sites first. Start with the quality sites that have a number of links and tend to be picked up by the press; also re-write some of the verbiage in your release so as to avoid duplicate content. Simple things like re-writing the header or a few sentences within the release can make sure that your release will be picked up by a number of services.

Place Your Release On Your Own Site And Link Internally Once you’ve submitted your press release to a few press release distribution services, you should also make sure that it has a home on your own web site. In a news or press release section of your site, upload your press release, then add in hyperlinks from the keywords in the release, linking to relevant pages on your site. While you shouldn’t overdo it on internal hyperlinking, three to four hyperlinks to relevant pages – from keywords – is fine.

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Press Release Writing: Using Press Releases As Part of Your Link Building Strategy

Thursday, April 30th, 2009

Include Keyword Throughout Release Once you’ve identified a keyword, write out a rough draft of your press release, making sure to include the keyword throughout your release. The keyword should be included, at minimum, in the header of your press release, one to three times in the body of the release, and at least once in the “About” section of your press release.

Hyperlink Keywords To Relevant Pages On Your Site For press releases services that allow you to include hyperlinks within the release, make sure to hyperlink from the keyword you identified instead of using non-optimized keywords like “click here.” While not all press releasess services allow html or hyperlinking, most will allow you to at least include a link back to your site in a resource or contact box, or once in the “about” section.

Consider Purchasing The Upgrade Option If presented with the opportunity to upgrade, in most cases, do so. Upgrades generally offer you the opportunity to specify the anchor text of a hyperlink or in some cases, include a hyperlink that a free package doesn’t allow. Not all upgrades are created equally, though. Consider the page rank, traffic volume, trust factors, and cost when determining whether to upgrade or not.

Distribute Your Release to a Variety of Services When submitting press releases for link building purposes, don’t submit to just one service – instead submit to a variety. Some press release sites will check to make sure that your release is unique, however, so make sure to distribute to those sites first. Start with the quality sites that have a number of links and tend to be picked up by the press; also re-write some of the verbiage in your release so as to avoid duplicate content. Simple things like re-writing the header or a few sentences within the release can make sure that your release will be picked up by a number of services.

Include Press Release On Your Own Site and Link Internally Once you’ve submitted your press releases to a few press release distribution services, you should also make sure that it has a home on your own web site. In a news or press release section of your site, upload your press release, then add in hyperlinks from the keywords in the release, linking to relevant pages on your site. While you shouldn’t overdo it on internal hyperlinking, three to four hyperlinks to relevant pages – from keywords – is fine.

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How To Be A Good Party Planner

Thursday, April 30th, 2009

Have you ever noticed that the best party planners are those who always seem to have it together? This is a common thread in creating the perfect party, and it is important to realize that the key is in the planning. The best planned parties are those that go off without a hitch because they are so carefully executed that there is almost no room for error. The host or hostess has gone over the party plan a million times, and this has allowed them to keep it together.

What if you want to throw such a party, so everyone just relaxes and enjoys, but you don’t plan well? No matter, if you’re not a planner there are techniques anyone can do, man, women, old, young, throwing a murder mystery party or a soccer party. Follow some of these simple guidelines to organize and throw your party, plus maintain your calm throughout.

Play through the party in your mind. Envision it and write everything down. Plan for everything not to be perfect. This may sound negative, but dont be afraid to plan for a few backups. Things like having a little extra food on hand, making sure that you have extra ice, will keep you in control when things seem like they are going wrong. Review the list of things you will need a few times, and then let a friend or family member review it as well. Keep in mind that two sets of eyes are better than one.

You’re best approach is to maintain a simple plan for your party. Have some good food, a bar prepared, smooth music and a touch of decor. Your best bet for the food is a product you can prepare before hand so you can enjoy the party too. If it all feels like too much ask a friend to be part of the process. Then there’s someone else to help prepare and to talk to if some type of problem arises.

Parties involve a lot of planning and work, but this is fun work. If a problem arises, the guests should never know, and if they don’t you’ll be great. Even when there is a problem, if you keep your cool, no one will ever realize there was an issue.

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Using Press Releases As A Link Building Tool

Wednesday, April 29th, 2009

Include Keyword Throughout Release Once you’ve identified a keyword, write out a rough draft of your press release, making sure to include the keyword throughout your release. The keyword should be included, at minimum, in the header of your press release, one to three times in the body of the release, and at least once in the “About” section of your press release.

Remember To Hyperlink Thoughtfully For press release services that allow you to include hyperlinks within the release, make sure to hyperlink from the keyword you identified instead of using non-optimized keywords like “click here.” While not all press release services allow html or hyperlinking, most will allow you to at least include a link back to your site in a resource or contact box, or once in the “about” section.

Consider Purchasing The Upgrade Option If presented with the opportunity to upgrade, in most cases, do so. Upgrades generally offer you the opportunity to specify the anchor text of a hyperlink or in some cases, include a hyperlink that a free package doesn’t allow. Not all upgrades are created equally, though. Consider the page rank, traffic volume, trust factors, and cost when determining whether to upgrade or not.

Distribute the Press Release to a Variety of Services When submitting press releases for link building purposes, don’t submit to just one service – instead submit to a variety. Some press releases sites will check to make sure that your release is unique, however, so make sure to distribute to those sites first. Start with the quality sites that have a number of links and tend to be picked up by the press; also re-write some of the verbiage in your release so as to avoid duplicate content. Simple things like re-writing the header or a few sentences within the release can make sure that your release will be picked up by a number of services.

Place Your Release On Your Own Site And Link Internally Once you’ve submitted your press release to a few press release distribution services, you should also make sure that it has a home on your own web site. In a news or press release section of your site, upload your press release, then add in hyperlinks from the keywords in the release, linking to relevant pages on your site. While you shouldn’t overdo it on internal hyperlinking, three to four hyperlinks to relevant pages – from keywords – is fine.

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Green Cards and Environmental Responsibility

Monday, April 27th, 2009

Nearly twelve years ago, my parents bought and took over the family business, a forty room hotel in our hometown. They made quite a few changes to the hotel, one of which was adding an environmental policy to their business practices and philosophies. One tool they started using were “green cards”, or what my mom calls her contribution to Green PR.

These cards describe the hotel’s environmentally friendly practices, including doing their part to reduce water waste, as well as the large amounts of detergent dumped into the water system by hotels. Customers who are staying more than one night can place this card on the unmade bed in the morning, to alert the housekeeping crew not to wash the sheets and towels. They also describe how every day in hotels, thousands of gallons of detergent and millions of gallons of water are used to wash towels and sheets that have only been used once. These cards allow customers to do something good for the environment, and has resources at the bottom for other ways to help the planet while traveling.

Items like green cards fall into the category of Green PR, which is a term used to describe something that is used to spark changes in environmental policy. The definition wikipedia gives is: “…a sub-field of public relations that communicates an organization’s…environmentally friendly practices to the public.” Green cards are one of several tools used in this category of public relations. Other tools include placing news articles, winning awards, and communicating with environmental groups.

My parents didn’t stop at using green cards either. When they wanted to further communicate their environmentally safe practices, they wrote about them in the various advertising articles they submit to tourism advertising magazines. They also took their Green PR to the local lodging association, which they are members of, with the goal of helping other businesses change their environmental policies, or in some cases, develop them. They presented the other lodging owners with the green cards and their philosophy of protecting the environment, and helping customers do the same. My parents are just one example of how a company is using this type of PR to inspire change in environmental policy in their type of business.

Thousands of other companies have done the same thing, moving the entire field of companies the provide products and services, toward greater environmental responsibility.

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Recession-proof your CV and improve your interview strike rate

Wednesday, April 22nd, 2009

As market conditions worsen those looking for PR Jobs are facing stiffer competition for those all elusive PR roles. This means your CV has to work much harder in front of potential employers to be selected for interview stage. Whilst the majority of us can spend hours putting together our CV, the reality is that potential employers will spend less than 30 seconds looking at yours before making a decision whether to interview you. More than ever your CV needs to make an impact, be free of mistakes and provide a clear indication of what you want in your next role.

Top tips to beat off the competition….

1) Make every word count – avoid repetition of job responsibilities as you move up the career ladder.

2) An employer will look for weaknesses in your CV experience and presentation before they consider the strengths. Any gaps in job history, vague explanations without statistics to support it, will be viewed negatively and as an attempt to cover up areas of weakness.

3) Take the time to tweak your CV to reflect the job requirements you are specifically applying for.

4) Mirror the terminology potential employers use in job descriptions and job adverts to help put your CV at the top of the pile.

5) Put down key achievements for each position and where applicable support with hard hitting facts – i.e you achieved 100% increase in coverage and 97 pieces of national press coverage.

Top tips for Senior PR players

1) Add some good statistics to demonstrate your heavyweight expertise and how you can add value to an organisation or team.

Examples would include;

- how many new business wins you generated – budget size for inhouse and overall client fee income for agencies – number of PR consultants you managed – evidence of business you could generate in the future where applicable

2) Potential employers are not mind readers! You need to elaborate on your experience. Dont be fooled into thinking you need to keep your CV to one page and end up putting short phrases to explain your expertise and experience:

Don’t do this!

- Media relations – Issues management – Events management

An employer will never know the extent of your work. It also gives the impression that you rushed your CV and dont really care about your career.

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21 Ways to Get Publicity and Increase Sales Written By: Robert Smith

Sunday, April 19th, 2009

Do you know what made Dr. Phil famous? It was his weekly appearances on Oprah.

Was he the world’s smartest psychologist? Is he the most handsome? I don’t think so. So, why is Dr. Phil rich and famous…and not you?

It’s because of publicity.

Publicity is one of the most powerful forms of advertising. Reporters are constantly on the lookout for products, companies, and individuals to write about. If you’re not using publicity then you are missing out on sales and leaving a lot of money on the table.

Advertising mixed with publicity or PR (public relations) can increase sales in a short period of time.

The 2 Biggest Reasons PR Doesn’t Help Business Owners:

1) Business owners aren’t familiar with it. Before I got into PR I owned a collection agency and I had never heard about public relations. And, I wasted lots of money on advertising that didn’t work. Let’s face it. Reporters can’t write about you if they don’t know you exist.

2) Your PR efforts aren’t consistent. Sending one press release every 3 or 4 months is not a campaign and doesn’t get results.

I’ve discovered 21 ways you can get publicity to promote your business, get new customers, boost sales, and have lots of fun.

1. Call the radio station when you hear “We have open lines” and talk about issues that your expertise solves.

2. Give an award. (Find influential people in your community or industry and give them an award.)

3. Get an editorial calendar from publications you’d like to be in and find out upcoming stories that fit your expertise.

4. Arrange round up articles with other experts in your industry.

5. Host your own radio show.

6. Write articles for newspapers and magazines.

7. Write Op/Ed columns for newspapers.

8. Write a letter to the editor.

9. Write a tip sheet. (21 Ways to…)

10. Write a guest column for newspapers.

11. Write a how-to article.

12. Write and send press releases to the media.

13. Start your own free local cable access TV show. (Contact local cable company)

14. Speak for local civic groups and announce in their newsletters.

15. Go where the cameras are. Read the calendar of events section in your newspaper or call newsrooms and ask what events they are covering.

16. Call photographer’s desks at local newspapers and volunteer your office or building for backdrop or special issue stories.

17. Write a pitch letter.

18. Set up referrals with other well-known experts. Refer reporters to each other.

19. Send reprints of articles to other media outlets and offer additional information.

20. Create your own special day. (Visit www.chases.com)

21. Call the media on slow news days (weekends and holidays) and suggest a story.

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Finding Newsworthy Content When Writing A Press Release

Monday, April 6th, 2009

A New Hire A startup can generally attract big name entrepreneurs in a small niche. If you’ve recently hired someone from a large corporation or an entrepreneur who is well known, writing a press release and distributing to the correct media can ensure that your company is picked up by niche media outlets.

New Product and/or Service A new product or service offering can also be considered a newsworthy piece, especially when the product or service is completely new to your industry.

Contest & Sweepstakes A contest or sweepstakes has the potential to draw in large amounts of traffic and are usually picked up by media outlets, depending on the prize and requirements of the contest; contests are a great reason for writing a press release.

Donation to Charity Partnering with a charity or making a donation to one can warrant writing a press release. Examples include making a monetary donation to a charity that your organization works closely with and explaining why you chose to work with that organization.

Recent Awards Has your company, or an employee at your business, recently won an award? Being recognized for offering a spectacular service or being awarded at a conference or by an organization in your niche is a great reason for writing a press release.

Conference and Speaking Engagements Speaking at conferences, webinars and live streaming or live blogging, or presenting at a convention are great reasons for writing a press release. Any time that your company will be represented is a good time to notify the media and public.

News & Recent Headlines Recent topics relevant to your niche can be a great time to speak up and give your opinion on said topic. A controversy or new trend can be a good time for writing a press release and giving your companies’ take on the subject.

A Sale or Promotion Launching a new sale or promotion can also make for a newsworthy reason for writing a press release. Announce why the promotion is taking place or that the sale is only a one time thing, though. A sale that occurs on a weekly basis may not warrant media publicity but if you’re giving away a product or service that isn’t usually offered, bloggers, media, and twitterers will pick up your story quickly.

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